In an event that brought together some of the most influential entrepreneurs in the United States, Izzy Obeng delivered an inspiring speech at Traffic Sales and Profit Live 2024 in Atlanta, Georgia. As the founder of Foundervine, an organization dedicated to supporting entrepreneurs in building sustainable businesses, Obeng shared her insights on the opportunities and potential of the European market for American business leaders. This insight was shared in a LinkedIn post by Obeng herself, reflecting her thoughts on the event and its significance.
Bridging Markets and Embracing Diversity
Obeng’s address highlighted the untapped potential of the UK and European markets for US entrepreneurs. She acknowledged the unique challenge of reversing the usual narrative, where European businesses typically seek to break into the US market. Obeng emphasized the benefits of considering international expansion and assured that the rewards far outweigh the risks. She pointed out that the UK, with its favorable investment climate, global outlook, shared values, and rich talent pool, presents a compelling case for US businesses looking to expand their horizons.
The panel at the event was a testament to the diversity and dynamism of the UK’s entrepreneurial landscape. Obeng shared the stage with esteemed colleagues whose backgrounds spanned Ghana, Nigeria, and the Caribbean, highlighting the multicultural richness of Britain. This diversity, she noted, positions the UK as a gateway to global markets, offering unparalleled opportunities for collaboration and growth.
Encouraging UK Entrepreneurs and Advocating for Inclusivity
Obeng also addressed her fellow UK entrepreneurs, urging them to consider expanding into the US market. She highlighted the importance of strategic planning and legal preparedness for those contemplating raising funds or establishing a presence in the US. Foundervine, she assured, stands ready to support founders on this journey, especially women and underserved groups who have historically been underrepresented in international expansion and investment.
Her speech resonated with a call for greater gender equality in the business world. While women are starting businesses at unprecedented rates, male-led companies continue to dominate in areas of expansion and investment. Expressing a collective frustration with this ongoing disparity, Obeng advocated for a shift towards more inclusive growth, urging women entrepreneurs to take bold steps towards their goals.
Concluding her remarks, Izzy Obeng left the audience with a powerful message of empowerment. She encouraged founders to take incremental steps towards their ambitions, emphasizing that even small actions can lead to significant outcomes. Her participation at Traffic Sales and Profit Live 2024 not only showcased the potential of transatlantic entrepreneurial collaboration but also underscored the importance of diversity, inclusivity, and forward-thinking in business growth.
Izzy Obeng’s presence at the event was a significant highlight, inspiring many to rethink their strategies and embrace the possibilities of international expansion. Her advocacy for a more inclusive entrepreneurial landscape continues to drive change and foster innovation across borders.