A simple €60 loss from a forgotten referral link became the catalyst for Edirin (Leslie) Aghoghovbia‘s entrepreneurial journey into the $21 billion influencer marketing industry. He shares with us his entrepreneurial journey in a LinkedIn post: “After recommending a mobile banking app to a friend who forgot to use my referral link, I witnessed a popular YouTuber promote a brand with their own referral link. This sparked a realization: If I lost €60 from one person, how much were influencers with massive followings losing when their fans forgot to use their multiple referral links?”
This insight revealed a significant problem in the influencer marketing industry – an inefficient funnel causing creators to lose sales and brands to struggle identifying revenue-driving creators. After extensive research and over 100 discovery calls with stakeholders, Do Me a Solid (DMS) was born. DMS is a tool designed to help creators recover lost sales, enable brands to identify strategic creators, and assist shoppers in remembering promotions from their favorite creators.
In just eight months, we’ve made remarkable progress. We’ve recruited 92 creator partners with a combined audience of 3M+, built and iterated on an MVP, secured ~$100k in pre-seed funding, and assembled a solid team with the necessary industry expertise. I’m thrilled to announce that we’re on track to launch our product by mid-Q3, creating a seamless and transparent post-to-purchase journey for all stakeholders.
DMS continues looking to grow and improve. Creators can request early access at www.domeasolid.co, brands can reach out to learn more or collaborate with our creator partners, and interested early-stage investors are welcome to inquire about our pre-seed round. Follow Do Me a Solid to stay updated on the journey as they work to revolutionize the influencer marketing industry!
